I harp on this time and time again: video is a powerful tool in digital content strategy. This video shows effort. I’m not praising or endorsing Cain-just like I don’t think this video is trying to endorse smoking; yet, still highlighting the fact that it makes him look like a hyper-cool, take-no-prisoners-maveric with other trendy made up ad-hyphenates. I’m commenting on his campaign’s use of online video and his staff being smart enough to pay for it themselves or to get someone professionally creative paid to do it by someone else.
He posted to YouTube and linked to Facebook-techniques that should be no-brainers now-a-days. Gary Vaynerchuck said it best though. Sometimes a little effort is all that makes a difference, because nobody has all the answers yet and most people can’t even tell the difference. Of course no one else needs to know that.
Just found this supplemental.