joeVidevo

(While I wait for the White House to put up the video from President Barak OBama’s address over the situation in Libya, I figured I write a few of the posts I have outlined.-I know; lame disclaimer)

This video was posted on YouTube a couple of days ago and I can’t stop watching it. Ray William Johnson posts the best analysis/review of videos akin to this on his channel. He is hilarious and he’s been making vids forever. His channel is the quintessential formula for shows like Tosh.O, The Soup, Web Soup, The Dish, etc.-All basically fleshing out the Ray William Johnson Vlog clip show with sketch comedy so it lasts 30 minutes instead of 5.

This brings me to my point that online media is having an ever increasing influence on legacy media and at times is interchangeable. And although it is, was and always will be the cheapest most affective form of “do it yourself” promotion; the bigger and more inclusive the brand the harder it is to “do it yourself.”

If you leave it entirely up to your audience than you can loose momentum in booms of interest over controversy (that’s why everybody that was disgusted couldn’t stop talking about Jersey Shore).

Being marketabley socially savvy is the same thing as being an accountant accept you get to go to South by Southwest. People take for granted that setting up and maintaining a social account takes a few clicks as though it were counting, adding and subtracting.

Metaphor aside the same goes for video. It is just another tool for tweeps and Tube-heads (just made that up-don’t make fun of me). Production value and the separation of technique and effectiveness is the issue.

Capturing a three day event for a 3 minute video on a splash page can cost a ridiculous some of money for a nonprofit or small startup. I just encountered this problem with a freelance client.

The services of the studio I contract through versus a traditional production house was the difference of $40,000, which doesn’t mean a hell of a lot to the local affiliate of a large broadcast company, but can is the entire media production budget for some companies across print, broadcast and digital.

Production costs are going to have to reflect the changing digital landscape, which is already being discussed on TechCruch and The Atlantic-but original content that “wows” you ain’t free.