joeVidevo

mac and cheese is trying to hit one out of the park like Isaiah Mustafa (the face of the Old Spice hyper-social commercial campaign that brought attention to another YouTube video sharing technique {response videos})-because Terry Crews’ wacky buff guy persona didn’t cross enough demos in his spots, I guess.  It’s not like this is some revelation.

It was a tried and true method of communicating online before Old Spice mashed up twitter and YouTube.  People were already making and continue to make video responses to popular YouTube channels they subscribe to.  ChatRoulette, Skype, and web cams on laptops broadcast people to people all the time.

The revelation is for large corporations like wheat thins and Cisco (maybe not so much), that have begun to understand that involving and highlighting positive customer support through the “social mediums” that they use and turning them into momentary stars makes that company look ahead of the curve or behind it if no one cares.

We’ll see if anyone notices the Kraft campaign tomorrow.  I hope Ted Williams, the Golden Voice, reads peoples tweets or something.