I know most of my ‘original’ posts start with a vid, but this someecard seemed more appropriate; however, here’s some follow up ‘content‘ that further drags on the @aplusk ’offline/online’ overflow, since he is the only person on any social channel that can ‘guarantee’ ‘substantial/easily measurable’ ‘ROI‘ (I am continually putting up air quotes as I write this post to be as snarky as possible, because the Kutch deserves the best I can give).
All the stuff I linked to are examples of stuff the Kutch is using his substantial celebrity to promote and bring attention to. You know it’s a big deal if he or the Biebs put their mug on it-intentionally.
But I digress from what I’m trying to get at in the first place-the ‘return’ in social media is not directly proportional to the immediate impact of any one campaign. Yes celebrity endoresment is a very good idea with any kind of visual content; but without good ideas and people who are actually passionate about using social media channels to converse and build communities around those ideas, you might have just waisted millions on a mug shot.
Lots of large organizations have already figured this out. That was the reasoning behind and the impetus for NYT making Page One. The new landscape has been in it’s development stages since Y2K kicked off and some street lights went out, but the world didn’t end (another grand stroke of over gernalization-I know); at least I have another reason to shut off my cable. Comcast’s service still sucks. I don’t think there is any social channel that can help that realization in my heart. *tear*
