This video is entertaining dot com (I just wanted to use that rediculous phrase in it’s proper context [in reference to things that try to be cool and contemporary, while failing at doing both for one’s self-the phrase that Toni Braxton’s sister constantly says not the video]).
But beyond that it is a good use of video elements that are becoming staples of professionally made viral attempts: a sense of humor about itself (the monkey mask=the monkey see monkey do maturing viral nature of video [expansion of the jabbawockeez idea that it is about the motion of the body not the face-will make sense later]) the use of a bed room setting with a shot from a webcam feel; the use of the dance group poreotics-last years ABDC champs (only guessing on that one, from the playful nievate, group tutting, and robotic isos-but probably); and the general sentiment of the song itself.
And I say ‘attempt,’ because (and here comes the obligatory rant about socio-memetic implication) I hesitate to call any videos made now-a-days, by professionals to get hits for music artists, politic agendas or online sensations; viral videos. The nomenclature doesn’t fit, not just because of the impetus behind it, but because the culture that exists in online communities is changing.
I personally don’t interact with video content that is made by professionals and say to myself,
"Self, other people must see this and share in the shock and awe I have experienced."
But I have before and in the same thought realized that my friends have probably already seen it talked about on TV or by professional aggregates that crawl the internet looking for these sorts of things. Point of fact: (a little over an hour ago)
In that same vein the, president’s recent live video streams on whitehouse.gov, today even, and coming to Facebook’s new LiveStream channel tomorrow; show that even if he looses the presidency in 2012 he is setting the strategies for online engagement: speed (just came out a few hours ago- a little non-sequeter but still enhances the point of viral success), accuracy, interactiveness, a sense of humor and an understanding of the landscape.