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Almost an hour ago …
mashable Pete Cashmore DreamWorks Demolishes YouTube for Kung Fu Panda 2 [VIDEO] -http://on.mash.to/llCeOK
This reminds me of the TipEx pocket mouse interactive video. The biggest difference was the ‘experience’ was limited to YouTube. It was basically berried. A single innovation in on one channel is waisting the money that obviously went into such a campaign; with videography, on camera talent, web development etc.
But the TipEx video was made a while ago (internet time)-like 5 or 6 months. In that time, the example a video like this let people in promotion and people with products needing promotion see what can be done. And the innovative people at Google reinforce the case of a marketing plan to ‘Take over’ the pages of popular content distribution channels as part of well timed promotional campaigns.