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Almost an hour ago …

mashable Pete Cashmore  DreamWorks Demolishes YouTube for Kung Fu Panda 2 [VIDEO] -http://on.mash.to/llCeOK
This reminds me of the TipEx pocket mouse interactive video.  The biggest difference was the ‘experience’ was limited to YouTube.  It was basically berried.  A single innovation in on one channel is waisting the money that obviously went into such a campaign; with videography, on camera talent, web development etc.
But the TipEx video was made a while ago (internet time)-like 5 or 6 months.  In that time, the example a video like this let people in promotion and people with products needing promotion see what can be done.  And the innovative people at Google reinforce the case of a marketing plan to ‘Take over’ the pages of popular content distribution channels as part of well timed promotional campaigns.

    • #Kung Fu Panda 2
    • #Google
    • #Mashable
    • #Tipex
    • #pocket mouse
    • #mouse
    • #pocket
    • #content
    • #video
    • #dreamworks
    • #promotions
    • #pr
    • #success
  • 2 years ago
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