The Occupy Movement has officially become a meme complete with poignant and astute commentary on the current state of economic affairs in the holiday season. If nothing else has come of it other than attempts at accountability and transparency in online representations of itself and larger organizations outside of the movement (this link was originally meant to go to a Washington Post article about the Obama administration weeding out economic corruption in government bureaucracy, but it is almost impossible to find-this link is a little conspiracy laden in regards to my earlier parenthetical remark, but the point of redacting online material and influencing popular opinion by manipulating the tools that can be used honestly to foster open dialogue in democratic societies is par for the course in politics and might explain why I couldn’t find it [because old people believe everything they see on TV and are the only ones that participate in prelim polls]; or the Kardashians and the Lohans might be ‘Occupying’ editorial news at the moment [because the kids think it’s cool]).

Source: funnyordie.com

I know most of my ‘original’ posts start with a vid, but this someecard seemed more appropriate; however, here’s some follow up ‘content‘ that further drags on the @aplusk ’offline/online’ overflow, since he is the only person on any social channel that can ‘guarantee’ ‘substantial/easily measurable’ ‘ROI‘ (I am continually putting up air quotes as I write this post to be as snarky as possible, because the Kutch deserves the best I can give). All the stuff I linked to are examples of stuff the Kutch is using his substantial celebrity to promote and bring attention to.  You know it’s a big deal if he or the Biebs put their mug on it-intentionally. But I digress from what I’m trying to get at in the first place-the ‘return’ in social media is not directly proportional to the immediate impact of any one campaign.  Yes celebrity endoresment is a very good idea with any kind of visual content; but without good ideas and people who are actually passionate about using social media channels to converse and build communities around those ideas, you might have just waisted millions on a mug shot. Lots of large organizations have already figured this out.  That was the reasoning behind and the impetus for NYT making Page One.  The new landscape has been in it’s development stages since Y2K kicked off and some street lights went out, but the world didn’t end (another grand stroke of over gernalization-I know); at least I have another reason to shut off my cable.  Comcast’s service still sucks.  I don’t think there is any social channel that can help that realization in my heart. *tear*
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I know most of my ‘original’ posts start with a vid, but this someecard seemed more appropriate; however, here’s some follow up ‘content‘ that further drags on the @aplusk ’offline/online’ overflow, since he is the only person on any social channel that can ‘guarantee’ ‘substantial/easily measurable’ ‘ROI‘ (I am continually putting up air quotes as I write this post to be as snarky as possible, because the Kutch deserves the best I can give).

All the stuff I linked to are examples of stuff the Kutch is using his substantial celebrity to promote and bring attention to.  You know it’s a big deal if he or the Biebs put their mug on it-intentionally.

But I digress from what I’m trying to get at in the first place-the ‘return’ in social media is not directly proportional to the immediate impact of any one campaign.  Yes celebrity endoresment is a very good idea with any kind of visual content; but without good ideas and people who are actually passionate about using social media channels to converse and build communities around those ideas, you might have just waisted millions on a mug shot.

Lots of large organizations have already figured this out.  That was the reasoning behind and the impetus for NYT making Page One.  The new landscape has been in it’s development stages since Y2K kicked off and some street lights went out, but the world didn’t end (another grand stroke of over gernalization-I know); at least I have another reason to shut off my cable.  Comcast’s service still sucks.  I don’t think there is any social channel that can help that realization in my heart. *tear*

Finally people are starting to demonstrate that they understand the value of video media in online marketing campaigns and are willing to take chances on it to enhance an all encompassing online experience.  

(side: sorry for sounding like such an evangelical twit-litist, but I’m invested in normalizing the use of video as one of the obvious staples of online-offline cross promotion so that I won’t have to do freelance for the rest of my life.)

Kraft’s been trying to get in on the ‘joke’ for the past couple of months; hiring Ted Williams (YouTube’s ‘golden voice’) and trying to replicate a more controlled Old Spice video blitz on TBS a few nights ago.  

The NYT even bolstered it’s new video journalist team on today of all days a few hours ago (I wish the paywall was a joke-is the video content part of the 20 or however many views of their free content before you have to pay?):

@nytimes The New York Times  ”For tweets from journalists in the NYT video unit, follow @annderry@matthew_orr @olsentropy #FF”

April fools is kind of a lame holiday offline (playing pranks at work can lead to office drama), but a couple of good online pranks played well, in my opinion.  The above video from Google and the joke on designers (typing helvetica in the search bar makes the font on the screen comic sans).  It wasn’t that funny if you didn’t have to stare at different fonts all day to figure out which works with what theme or whatever.

The most appropriate of all was the last place that floundering momentary celebrities go before their internet fame flat lines-Funny(Today it was Friday) or Die.  The parenthesis after Funny is just in case the site goes back to normal on the day that comes after today but before Sunday.  

These guys went all out.  The address and search bars have lyrics from Rebecca Blacks single and say straight out that this is a Fools prank, just in case you couldn’t catch it from the parody vids on the home page.

Lohan, Sheen (who both also had innuendos with Kimmel, if you know what I’m saying) and even Tequila turned to comedy to lighten the mood around their own controversy to show that they have a sense of humor about themselves.

At least we all have something to laugh about even if you missed it. Fun … Fun … Fun …

Source: mail.google.com